internship – user experience design – prototyping – visual design – cultural differences
During my bachelorstudies Communication and Multimedia Design, I did an internship at Clockwork based in Amsterdam. Clockwork is a digital engagement agency of Ordina, located in Groningen, Nieuwgein and Amsterdam. I was part of the creative team in Amsterdam that included UX designers, UX researchers and Visual Designers. Clockwork stands for helping organisations being let into the lives of people (again) by making digital products and services. I had the time of my life at this agency, I learned a lot about the ‘real’ working life and loved making products for and with clients. The following project showcases some of my learnings.
Design challenge
How can the website of the Port of Rotterdam suite the asian market without losing it’s western style?
The product
An interactive prototype that is visually designed on the existing style guide of the Port of Rotterdam
Research methods
Desk research
Interviews
Content audit
Prototyping
Testing iterations
Biggest learning
Research and test results can help you to convince the client about choices you’ve made
Summary
The main goal of the Port of Rotterdam is to make their position between the competition stronger and to be the logic choice for organisations worldwide. Since the port isn’t the largest port worldwide anymore, they want to be the smartest port worldwide so they chose for Clockwork as a digital partner. During my internship I worked on an asian variant of their website. The Asian market is getting more and more interested in the Port of Rotterdam, thats why they wanted to make a special subwebsite for their asian visitors.
